The Gay post community places advertising advertising on websites online geo-targeted to homosexual people in a specific city or area
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Enhanced examination was actually considered to be a far more practical aim for a time-limited strategy without pursuing additional intense habits change particularly consistent condom use Footnote 13 . An easy advertisement originated by a regional business, built to build a sense of urgency about syphilis screening without stigmatizing or sex-negative messaging (Figure 1). Ticks about adverts would direct the consumer to a webpage featuring information regarding syphilis costs in Winnipeg and stores in which testing could possibly be needed. Including the style expenses and media positioning, the whole promotion price more or less CAD 6,000. All dollar numbers have 2014 Canadian dollars.
Figure 1: exemplory case of an advertising advertisements when you look at the «Syphilis!» examination venture
Text story: Figure 1
Figure 1: Example of an advertising advertisements in the «Syphilis!» testing promotion
This can be a banner that features a bluish background and claims in huge yellowish money letters: SYPHILIS! This is certainly followed by modest money letters that condition: the real deal Winnipeg. Leer más
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